VP, Global Brand Strategy & Management, AT&T
Kevin M. Peck is Vice President of Global Brand Strategy & Brand Management for AT&T, a global leader in the rapidly converging telecommunications, media and technology (TMT) space.
Peck leads the team that positions and manages AT&T’s brands across the company’s wide variety of businesses. His team ensures that the customer is at the center of everything the company does and helps ensure AT&T brands align with and enable AT&T’s business strategy. He also develops cutting-edge brand health analytics the company uses to build its brands while also building the business.
Peck joined AT&T in 2011 from Microsoft, where he led the company's Global Brand Team in the strategy, design and management of Microsoft’s renowned portfolio of brands.
Prior to joining Microsoft, Peck worked as a marketing strategy consultant, leading engagements for some of the world's most sophisticated and respected global organizations, including Johnson & Johnson, MasterCard Worldwide, Kimberly Clark, and many more.
With nearly 25 years of experience in business building roles like sales, marketing, advertising, brand management, design, research and business strategy, Peck is known for developing integrated marketing programs and unprecedented brand building initiatives that increase competitiveness, unlock business value, and drive sustained growth.
Peck leads the team that positions and manages AT&T’s brands across the company’s wide variety of businesses. His team ensures that the customer is at the center of everything the company does and helps ensure AT&T brands align with and enable AT&T’s business strategy. He also develops cutting-edge brand health analytics the company uses to build its brands while also building the business.
Peck joined AT&T in 2011 from Microsoft, where he led the company's Global Brand Team in the strategy, design and management of Microsoft’s renowned portfolio of brands.
Prior to joining Microsoft, Peck worked as a marketing strategy consultant, leading engagements for some of the world's most sophisticated and respected global organizations, including Johnson & Johnson, MasterCard Worldwide, Kimberly Clark, and many more.
With nearly 25 years of experience in business building roles like sales, marketing, advertising, brand management, design, research and business strategy, Peck is known for developing integrated marketing programs and unprecedented brand building initiatives that increase competitiveness, unlock business value, and drive sustained growth.