Twenty-five marketing leaders have been named Internationalists of the Year by The Internationalist for their outstanding accomplishments in the past year.
Honoring those individuals who are changing the rules of contemporary marketing is at the heart of The Internationalist's mission, and this latest group of Internationalists of the Year represent many of the champions behind exciting brand developments and new marketing thinking. Amid today's fast digital pace with its emphasis on accountability, transparency and data, combined with a re-set global economy, the extraordinary efforts of these individuals insure that critical marketing programs move ahead and make a difference.
According to their peers, Internationalists of the Year are inspirational leaders-- champions of multinational strategy, adept at innovative communications, advocates of responsible brand-building and inventors of how we re-think marketing's new capabilities. They take marketing risks that produce results in multiple markets or influence worldwide thinking about good practices. Without their direction, many international programs simply would not come to fruition.
"The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, "big data" and the need for global growth. These individuals are helping to shape this agenda.
These men and women join over 230 other individuals named over the last decade.
Every year since 2004, The Internationalist has named those international marketers who are truly the people behind the year's outstanding marketing achievements. Winners represent a variety of industries and a diversity of locations. Yet, all take the role of international brand champion to heart. Without their extraordinary energy, inspiration and experience, many multinational programs simply would not get off the ground. This marks the 11th Annual Edition of Internationalist of the Year; all those named remain Internationalists throughout their tenure in the marketing industry.
These marketers are also welcomed as part of THE INTERNATIONALIST 1000 initiative-- 1000 Marketers Around the World Reshaping the Future of Marketing in global partnership with the ANA/ Association of National Advertisers-- a group of dedicated industry leaders who are reshaping our understanding of marketing's expanding role throughout the world.
They are invited be part of the annual Internationalist/ANA book series called The Reinvention of Marketing, published by INGRAM. Each chapter highlights the work and ideals of a leading marketer. The book is intended for current marketers-- and future ones-- as it has also become a "living" text book for marketing universities around the world-- complete with current case studies and the potential for chapter participants to be guest lecturers.