SVP / Chief Marketing Officer, INTEL
Steve Fund, CMO, Intel Corporation, is overseeing a monumental transformation of the brand by creating new experiences, connections and touch points with people around the globe powered by Intel technology. This is a new direction for the semiconductor company, and Steve Fund, with his strong consumer packaged goods background, was an untraditional hire just less than two years ago. However, he has proven that there is a critical connection between brand and business, while helping to quickly catapult Intel to renewed relevance, vitality and strength.
Intel’s new messaging demonstrates how Intel technology drives not just PCs but myriad devices, platforms and experiences, such as entertainment and robotics. The company’s new tagline is “Experience What’s Inside,” and while it gives a nod to the old “Intel Inside” anthem of the past, it brings to life the Intel brand platform and brand strategy in a way that’s fresh and tightly integrated.
Steve Fund overhauled everything: the organization’s structure, its agency partners, the way it invested, the companies in which it invested. He built a global marketing organization where there was none before. And Intel started to rebuild their relationship with Millennials as the people who are redefining technology. The results have been outstanding.
As corporate vice president and chief marketing officer for Intel Corporation, he is responsible for global marketing strategy, brand management, product positioning, market research, advertising, partner marketing, retail channel marketing, digital marketing, social media and global communications.
Previously, Steve Fund worked for Staples as senior vice president of global marketing and a member of its senior leadership team. There, he created the company's global marketing center of excellence, restructured its approach to external agencies and led a repositioning of the Staples brand.
Before Staples, he worked as a global marketing director at Procter & Gamble, where he led the global expansion of the Gillette Fusion product, which reached $1 billion in net sales faster than any brand in P&G's history.